101: How label digitalisation is helping brands keep up with Fast Fashion
According to Hitwise data, fast fashion retail (compared to mid, premium, and luxury brands) accounted for 66% of all online fashion traffic in the first half of 2019. This demand for fast fashion significantly affects order quantities and lead times. Historically, retailers would book volumes as far as a season in advance and agree intakes well in advance of the deliveries, quite often taking stock from the suppliers local DC’s. Today, a larger number of small orders are placed much later that can be delivered direct from point of manufacture. As a result, garment and label manufacturers need to up their game to respond to Fast Fashion.
UK Account Director Hayley Solomon spoke to Retail Systems to discuss this. Read more here