101: How label digitalisation is helping brands keep up with Fast Fashion

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101: How label digitalisation is helping brands keep up with Fast Fashion

According to Hitwise data, fast fashion retail (compared to mid, premium, and luxury brands) accounted for 66% of all online fashion traffic in the first half of 2019. This demand for fast fashion significantly affects order quantities and lead times. Historically, retailers would book volumes as far as a season in advance and agree intakes well in advance of the deliveries, quite often taking stock from the suppliers local DC’s. Today, a larger number of small orders are placed much later that can be delivered direct from point of manufacture. As a result, garment and label manufacturers need to up their game to respond to Fast Fashion.

But how?

UK Account Director Hayley Solomon spoke to Retail Systems to discuss this. Read more here