Brand Protection

The cost of counterfeiting to the global apparel industry is now estimated at $1.8 trillion- roughly 2% of global economic output. According to recent studies, fake goods now account for 10% of all global trade and in addition to lost revenue, are also responsible for the loss of 2.5 million jobs worldwide.

ITL can support brands to protect their products with a broad range of anti-counterfeit solutions including holograms, track and trace, security inks and yarns and a brand new DNA product that provides the ultimate proof of authenticity.

Brand Protection Solution Selection Criteria

Artwork Change

Small but deliberate change to logo or text, intended to be overlooked and corrected by the counterfeiters

Product Application:

Woven labels, Heat transfers, Care labels, Hang tags

Covert: Yes

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

Concealed supplier information on label

Label supplier factory ID woven or printed onto the label and concealed in the garment seam. This code can be changed periodically as required by the apparel retailer

Product Application:

Woven labels, Care labels

Covert: Yes

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

UV fluorescing agents

UV fluorescing agent is added to a yarn or ink and either printed on or woven into a label, and is deteced by using a UV lamp or torch.

Product Application:

Care labels, Hang tags, Woven labels

Covert: Yes

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

Infrared fluorescent pigment

An infrared fluorescent pigment is added to yarn or ink to create a unique security feature which requires a proprietary instrument to read.

Product Application:

Care labels, Hang Tags, Woven Labels

Covert: Yes

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

Holograms

A hang tag sticker with a 3 dimensional image which is very hard to replicate

Product Application:

Hang tags

Covert: No

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

Micro engraved metallic thread

Weave a custom made security thread into a woven label or a printed label substrate

Product Application:

Woven labels, Care labels

Covert: No

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

Traceless thermal transfer ribbon

Specially formulated thermal transfer ribbon containing forensically undetectable markers which are machine readable

Product Application:

Printed fabric labels

Covert: Yes

Implementation Cost:

Implementation Difficulty:

Level of Security:

1

DNA taggant

A unique DNA taggant is added to ink and printed on to care labels. The markers are only detectable by using bespoke kits and scanners. This solution is impossible to replicate

Product Application:

Care labels

Covert: Yes

Implementation Cost:

Implementation Difficulty:

Level of Security:

1