With consumers enjoying wider choice, greater convenience and a significant rise in discounting brands are challenged with having to meet the demands of the connected, conscious and value-driven consumer by increasing sales, reducing costs and being more sustainable.
The label supplier isn’t involved from the start of the label manufacturing journey. As a result, brands don’t receive the technical expertise to design labels and packaging that not only work with the product they are trying to sell but are also manufactured efficiently.
Brands create inefficient labels where cost isn’t minimised because there is no time to study alternatives ways of doing things, environmentally friendly alternatives aren’t considered or are abandoned in fear of unaffordable cost up-lift and the brand is compromised.
The Solution: Intelligen™
Our award-winning product engineering solution that ensures your brand’s labels and packaging are cost-effective and more sustainable
intelligen™️ won the Retail Systems Award for Best Green Initiative in 2019 thanks to it’s success with UK retailer Debenhams.