ITL Intelligent Label Solutions and Poppy’s Knitwear announces stragegic supply relationship


ITL Intelligent Label Solutions and Poppy’s Knitwear announces stragegic supply relationship

ITL announces a strategic partnership with Poppy’s Knitwear PVT Ltd through the set-up of an ITL service bureau within Poppy’s Tirupur manufacturing plant.


Poppy’s are one of India’s largest knitwear manufacturers with a knitwear turnover is $50 million, an annual turnover of $120 million and an impressive customer portfolio including M&S, Mothercare, Next and Carrefour.

The Strategic Partnership

The facility will have the capability to produce rotary printed care labels, heat transfers, variable data labels including barcodes and RFID. It will be managed by ITL and have the capacity to produce all labelling requirements for Poppy’s Marks & Spencer as well as for Poppy’s other customers as the need arises.

Speaking at the opening of the ITL manufacturing facility, Poppy’s MD, Mr. Sakthivel Kaleswara Vignesh commented “In order for Poppy’s to remain at the forefront of knitwear supply to global brands and retailers, it’s essential for us to create a vertically integrated supply chain and we see the on-site production of labels and packaging as a pivotal part of this. This partnership with ITL will allow us to further improve lead times for our customers and provide a level of flexibility and agility that our competitors cannot match”.

Being there for Customers

This latest on-site manufacturing partnership is one of a number of similar ventures that ITL has rolled out with key strategic customers in recent years. The other projects include such service facilities in Sri-Lanka, India and Mexico.

“Providing customers with best in class availability remains at the forefront of ITL’s strategy. We are committed to being as close to needlepoint as possible. Usually, our network of wholly owned service bureaus are able to provide ample coverage for the industry’s increasingly globalised sourcing needs. However, we recognise that on occasion, logistically, there will be an additional need for us to align especially closely with the requirements of our customers and manufacture their requirements to order on site inside their operations.” said Chris Currie – ITL Group COO and head of Global Manufacturing Operations. “This collaboration with Poppy’s is one such venture and allows us to significantly improve our lead times and service to them through more direct efficient communication, a dedicated production facility. In addition it also allows us to remove the delivery logistic, cost and lead time associated with sending goods from our Bangalore factory to Poppy’s Tirupur operation.”

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Strategic Partnership