ITL Intelligent Label Solutions and Poppy’s Knitwear announces stragegic supply relationship


ITL Intelligent Label Solutions and Poppy’s Knitwear announces stragegic supply relationship

Tirupur Region, Southern India. February 15th 2019 – ITL Intelligent Label Solutions today announced details of a strategic partnership with Poppy’s Knitwear PVT Ltd including the set-up of an ITL service bureau within Poppy’s Tirupur manufacturing plant.

The facility, which will have the capability to produce rotary printed care labels, heat transfers, variable data labels including barcodes and RFID, will be managed by ITL and have the capacity to produce all of Poppy’s Marks & Spencer labelling requirements as well as for other Poppy’s customers as the need arises.

Poppy’s are one of India’s largest knitwear manufacturers with a knitwear turnover is $50 million, an annual turnover of $120 million and an impressive customer portfolio including M&S, Mothercare, Next and Carrefour.

Speaking at the opening of the ITL manufacturing facility, Poppy’s MD, Mr. Sakthivel Kaleswara Vignesh commented commented “In order for Poppy’s to remain at the forefront of knitwear supply to global brands and retailers, it’s essential for us to create a vertically integrated supply chain and we see the on-site production of labels and packaging as a pivotal part of this. This partnership with ITL will allow us to further improve lead times for our customers and provide a level of flexibility and agility that our competitors cannot match”.

This latest on-site manufacturing partnership is one of a number of similar ventures that ITL has rolled out with key strategic customers in recent years including 3 such service facilities in Sri-Lanka, as well as collaborations in India and Mexico.

“Providing customers with best in class availability remains at the forefront of ITL’s strategy and we are committed to being as close to needlepoint as possible. Usually, our network of wholly owned service bureaus are able to provide ample coverage for the industry’s increasingly globalised sourcing needs but we recognise that on occasion, logistically, there will be an additional need for us to align especially closely with the requirements of our customers and manufacture their requirements to order on site inside their operations.” said Chris Currie, ITL’s Group COO and head of Global Manufacturing Operations. “This collaboration with Poppy’s is one such venture and allows us to significantly improve our lead times and service to them through more direct efficient communication, a dedicated production facility, as well as removing the delivery logistic, cost and lead time associated with sending goods from our Bangalore factory to Poppy’s Tirupur operation.”