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Extended Producer Responsibility (EPR) has transformed the cost structure of packaging. Producers are now responsible for financing the packaging they place on the market, with fees calculated according to the weight and material of all packaging elements, from the outer box to tiny swing tags. For brands, this shifts packaging from a one-off design choice to an ongoing expense that rises with each unit sold.
A case for using less
When you reduce a component's weight across a million units, the savings can become substantial. The real challenge is doing this without compromising what matters to a brand: how the label looks, how it performs and what it costs to produce.
intelligen™, ITL's label engineering solution, is specifically created for this purpose. It adjusts the dimensions of new and existing tags and labels slightly, helping to cut material costs without altering the product's appearance or performance, both of which are vital to your brand. These small changes are carefully designed to be unobtrusive, ensuring the product's visual appeal on the shelf stays the same for customers, while reducing material usage and costs for you.
Transforming savings into tangible proof
Reducing materials is only part of the story. To act confidently and report accurately, you need to understand the impact. intelligen™ offers visual metrics that gauge environmental savings through the Higg Materials Sustainability Index (Higg MSI), a respected industry tool for assessing material impacts. This gives sustainability and procurement teams actionable data, with clear figures on material, carbon, and resource savings that support EPR reporting and broader ESG objectives.
With ITL’s intelligen™, you can preview the savings from a design change before committing, compare it with costs and brand impact, and select the best option. Sometimes, brands use their cost savings to reinvest in sustainable materials that would typically be considered too expensive.
For your brand and consumers, the advantage lies in authentic, data-backed claims. intelligen™ is a free solution that helps achieve your goals while aligning with our mission to develop innovative, intelligent, and sustainable ways to connect you with your audience.
Discover the potential impact of your labels. Get in touch for a discovery call at hello@itl-group.com.
Illustrative metrics by ITL Group using the Higg MSI (v3.12), developed by Cascale via Worldly. Learn more: https://cascale.org/tools-programs/higg-index-tools/
