The Label Is the Link: RFID, DPP, and the Connected Product

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The product label is fast becoming the central connection point in the supply chain. When one smart label carries RFID, a GS1 Digital Link QR code, and a Digital Product Passport, a single product record can manage the whole journey from factory to shopper and beyond (e.g., warehouse routing, shelf placement, traceability across the chain, and a direct interaction with the customer who scans it, in stores or at home.)

This panel discusses how connected smart labeling bridges several journeys: the operational movement of the product, the brand experience online and in stores, compliance, and the relationship with the consumer. Panelists explain how RFID, EPCIS, GS1 Digital Link, and DPP fit together, what GS1 Sunrise 2027 and the EU's ESPR require, and how brands can turn compliance labeling into real gains: better inventory accuracy, verifiable sustainability claims, and a scannable link to the customer.

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Attendees of this webinar will learn:

How one smart label serves as a single connected source for supply chain, brand, and consumer, with RFID, a GS1 Digital Link QR code, and a Digital Product Passport coexisting on the same label and serving the same product data to different users.

How one source of truth supports operations, brand, and consumer at once: provingtraceability and compliance while improving shelf-level inventory accuracy and creating a direct, scannable link to the buyer.

What GS1 Sunrise 2027, the EU’s ESPR, and DPP timelines mean for labeling decisions in North America now. This includes the key changes, piloting or testing needs, and the first steps brands should take.

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Speakers include:

• Sam Wehbe - Vice President of RFID Sales & Business Development from ITL
• Jonathan Aitken - SVP, RFID Centre of Excellence from RADAR
• Jonathan Gregory - Senior Director, Global Standards from GS1 US

This event is hosted by Nate Herman, Executive Vice President of the AAFA

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